Several weeks ago I saw an advertisement for McDonald’s Egg McMuffins. While I am not a fan of Egg McMuffins, I really liked the ad. The point of the advertisement is that Egg McMuffins are so incredibly good that they are the standard by which other elements in one’s life should be evaluated, even relationships. Not long after I saw the advertisement, I retired my Blackberry started using an iPhone. As with any new electronic devise, I had a significant learning curve to feel comfortable with my iPhone but the more I use it and it’s multitude of applications, the more I like it. In fact I like it so much that it has become my evaluation standard. As CEO of Apple, Steve Jobs was relentless in his demands for new products. He insisted that they provide an end to end user friendly experience; create superior customer value; be artistically pleasing; be of the highest technological standards; be easily interfaced with other Apple products and even be “playful.” While some would fault Jobs for his inter-personal skills, there can be no argument about the superior quality of his innovative products. No doubt if Jobs has chosen dentistry as a profession he would have created a superior practice because the same standards that he relentlessly pursued for his products would create a superior practice as well. Patients are seeking dentists who are at the forefront of technology, are meticulous in providing excellent care, provide an end to end “patient friendly” experience, and be even if not playful at least friendly and compassionate. I am not sure that I would want to be known as the “Egg McMuffin” of dentists, but being the “iPhone” of dentists would is a goal worth pursuing.
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